New insight to support pregnant women and new mums to become physically active
Posted: Tue, 23 Jun 2020 11:23
Following the expansion of our This Girl Can programme to focus on antenatal and postnatal physical activity, Active Herefordshire and Worcestershire is thrilled to publish the first insight findings.
Pregnancy is a time in women's lives that is associated with significant physiological and psychological changes which may promote sedentary behaviours and/or low levels of physical activity.
Research suggests that pregnant women and new mums are less likely to be physically active, with only 15% of pregnant women meeting the Chief Medical Officer's guidelines for physical activity. This may result in potential health risks such as elevated risk of gestational diabetes, pregnancy induced hypertension, high gestational weight gain, and the long-term risk of the development of, type 2 diabetes and cardiovascular disease.
To understand why women, specifically those who are currently pregnant or new mums, aren't taking part in physical activity, we sampled their perceptions and opinions. Working with Worcestershire Public Health teams, we conducted surveys and focus groups to explore motivations for exercise, barriers surrounding physical activity as well as the ideal characteristics for antenatal and postnatal activity opportunities.
We are excited to publish our research findings. The full report can be found at: https://www.activehw.co.uk/uploads/birth-and-beyond-report-2020.pdf?v=1592574026.
For more information around this insight work, please contact Thomas Lawley on email@example.com or to find out more about our This Girl Can project, please contact Huw Griffiths: firstname.lastname@example.org.