Active Herefordshire and Worcestershire named as Sport England partner to deliver 'Uniting the Movement' Strategy

Active Herefordshire and Worcestershire named as Sport England partner to deliver 'Uniting the Movement' Strategy

Posted: Wed, 11 May 2022 10:57

Active Herefordshire and Worcestershire named as Sport England partner to deliver 'Uniting the Movement' Strategy

Active Herefordshire and Worcestershire is amongst a group of over 120 organisations working in partnership with Sport England to level up access to sport and physical activity across the country.

Active Herefordshire and Worcestershire will receive expertise, support and an investment of £2,805,250 of government and National Lottery funding from Sport England to co-deliver the ambitious of its 10-year Uniting the Movement strategy.

Sport England research shows that some groups are typically less active – like women, people with long-term health conditions, disabled people, people from ethnically diverse communities and lower socio-economic groups. Right now, the opportunities to get involved in sport and activity – and reap the rewards of being active – depend too much on your background, your gender, your bank balance and your postcode.

Active Herefordshire and Worcestershire will focus on exploring opportunities for collaboration with stakeholders, allies and advocates to work towards common goals and establishing long-term trusting relationships. Our work in this area includes building collaborative relationships with health and community partners in order to play our part in addressing health inequalities. We will focus our energy where we can make a positive contribution around the wider determinants of health. We will embed learning, insight and evaluation across our work, ensuring we evidence impact and the importance and relevance of physical activity.

As well as this, we intend to expand our role around positive experiences for young people, by building on the relationship established in recent years with local providers, including schools, statutory partners and VCS youth providers taking the conversation beyond covid recovery and developing longer term actions.

Finally, we will work with partners offering a blended approach to identify, develop and retain a workforce that is reflective of our local communities in order to better engage priority audiences.

Over £550million is being invested in total, with the partners including Active Herefordshire and Worcestershire receiving funding for up to five years. This new funding model from Sport England provides longer-term financial security as organisations recover and reinvent from the Covid-19 pandemic.

All partner organisations were selected by Sport England due to their ability to influence change and improvement at the heart of the system they are a part of, no matter how big or small. This is the first step on a journey to revolutionise Sport England's approach to long-term partnerships as it seeks to partner and collaborate with innovative organisations to deliver Uniting the Movement and build a nation where everyone can get active.

Tim Hollingsworth, CEO of Sport England, said: "Sport England's goal is to get everyone active– no matter who they are, where they live, or what their background is. But we know that certain groups – likewomen and girls, older adults and individuals with long term health conditions– are more likely to be inactive. We can only innovate and tackle inequalities effectively by thinking about long-term change; Uniting the Movement is a long-term vision, and our funding approach needs to reflect that. Changes to our funding model will help us achieve our goal, by making it easier for our partners to do what they need to do to level up and deliver."

Tags: Herefordshire, Worcestershire