Sport England has teamed up with the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) to provide a hub of information aimed at improving the digital marketing skills of our sector.
The Digital Marketing Institute's research found that 81% said attracting new participants was very, or extremely, important and 25% rated their organisation as 'not at all' effective at adapting to new trends and insights – with just 10% rating their organisations as 'very or extremely' effective.
With activity levels having fallen because of the restrictions resulting from the Covid-19 pandemic, this hub aims to help people and organisations improve how they apply digital marketing tools and techniques to encourage more people to play sport and be active.
The hub combines online learning, via bitesize modules and a live webinar series, with peer networking opportunities. Core topics include: An introduction to digital marketing, content marketing, social media marketing, online presence (website, search engine optimisation and pay per click advertising), and email campaigns.
Project Manager (Marketing & Communications)
- Strategic Lead for Marketing and Communications
- Data Protection Officer
- Brand Development
- PR and Broadcast
- Social Media Management
- Website Development
- Campaign Management and Support
- 07766 603982
Deputy Chief Executive Officer
- Strategic Management & Business Planning
- Research and Intelligence
- Workforce Support
- 07717 422184