What is Step Outdoors?
Step Outdoors is a new, innovative campaign organised by Active Herefordshire and Worcestershire, the strategic lead for sport and physical activity across the two counties. We believe, now more than ever, in the power of physical activity to support people's physical and mental health. Physical activity delivers immediate mental health and social benefits, while having a long-term positive impact on our physical health.
In Herefordshire and Worcestershire, we are fortunate to have wonderful natural assets ranging from forests, lakes, rivers, hills and parkland. Our two counties form the perfect landscape for physical activity. The spring 'Step Outdoors' campaign seeks to bring together a wide range of partners from various sectors to encourage safe self-directed and organised social physical activity opportunities within green, open and park spaces across the two counties.
It's all about stepping outdoors, enjoying our beautiful natural surroundings and reaping the benefits that being active outdoors can bring.
Why are we doing it?
We know that individuals aged 70+ have suffered the greatest isolation through the Covid-19 pandemic. Records also suggest inactivity among this audience has increased by 7.4%, resulting in a growing reported concern over their rate of decline. As a result of inactivity, we know that individuals are becoming concerned for their mobility, strength and balance.
We are already aware of the benefits that being physically active can have on our mental and social wellbeing, however a recent study has scientifically proven, for the first time ever, that being outdoors has a positive effect on our mental health. Further insight reveals the many other benefits of being physically active outdoors, including:
- Having fun
- Reducing stress
- Escaping the pressures of everyday life
- Connecting with nature
- Boosting mood
- Improving sleep
With the joys of Spring ahead and the gradual easing of Government restrictions, we hope you will join us on our mission to Step Outdoors.
How can I get involved?
In the lead up to, and throughout the campaign we will be asking our partner organisations to join us in promoting the benefits outdoor physical activity can bring as well as working with us to develop opportunities for individuals to get active in the great outdoors.
We have developed a range of useful tools and resources to support you to amplify the Step Outdoors campaign including: social media assets and templates, press release templates, ideas for supporting national campaigns, information and links to further initiatives and much more!
For more information, please contact Bronwyn on firstname.lastname@example.org.
Step Outdoors Stakeholder Toolkit (PDF, 3.9 Mb)
Project Manager (Marketing & Communications)
- Strategic Lead for Marketing and Communications
- Data Protection Officer
- Brand Development
- PR and Broadcast
- Social Media Management
- Website Development
- Campaign Management and Support
- 01905 542073
- 07766 603982