According to Sport England only 31.6% of women play sport at least once a week compared to 41.7% of men. Nationally, 13 million women and girls said they wanted to play more sport, of whom, nearly half are currently inactive.
In Herefordshire and Worcestershire...
Worcs Girls Can and Here Girls Can are localised versions of the national 'This Girl Can' campaign and are designed to get women and girls moving, regardless of shape, size or ability. In March 2019, Active Herefordshire & Worcestershire, in collaboration with 11 lead schools across the two counties, a range of supporting schools, and sport and leisure providers, engaged over 7,500 women and girls in the campaign. As part of the campaign, we case studied an excellent example of the changes that can be made to girls' PE to help increase participation.
Following this success of This Girl Can in Herefordshire and Worcestershire so far, in 2020 we are planning to take the campaign one step further, with the expansion to a year-long programme. In 2020 we will be aiming to inspire women and girls of all ages and backgrounds, both in school and within the community.
This Girl Can Conference 2020
To launch the 2020 campaign, we saw the return of our 'This Girl Can' January conference. Schools and community sport and physical activity providers from across the two counties joined us to discuss the impact of mental health on physical activity participation, as well as how to 're-frame sport for teenage girls'. We were thrilled to welcome keynote speakers from Women In Sport and former netball international, Becky Oatley.
This year we are excited to explore new areas of work within our year-long This Girl Can campaign. This will include insight gathering and sharing, adopting an ante/post-natal focus, fertility fitness and long term health conditions, as well as activating campaigns on a local level.
Project Manager (Children & Young People)
- Children & Young People programmes
- Strategic Lead for Youth Engagement Project
- Strategic Lead for This Girl Can programme
- Primary PE and Sport Premium
- Active Lives
- School Games
- 01905 542033
- 07786 028926