This Girl Can
Fear of judgement can stop many of us taking part in physical activity, exercise and sport, but as thousands of women up and down the country are proving, it really doesn't have to! Launched in January 2015 and funded by Sport England, This Girl Can is a celebration of the active women everywhere who wiggle, jiggle, move to prove there is no 'right' way of getting physically active. Whether it's running the school run, playing with the kids or getting muddy in the local park, This Girl Can celebrates the so many ways women and girls are getting active. For inspiration and ways to get active, visit our home exercise page or follow our Twitter, Instagram or Facebook pages.
In Herefordshire and Worcestershire...
Since the campaign launch in 2015, Active Herefordshire and Worcestershire, in partnership with schools, colleges, local authorities, leisure providers, community organisations and sports clubs, has delivered localised school campaigns, empowering female students across the two counties through physical activity and sport. Check out this case study, showcasing the changes that can be made to girls' PE to help increase participation.
Building on the success of the localised campaign, from 2020 we have been exploring new areas of work within the campaign. We have undertaken primary research, expanding our knowledge around antenatal and postnatal women, and their specific motivations and barriers to physical activity. We have produced maternity wellbeing resources and, with the help of partners, developed fertility fitness programmes. For more information, please visit our 'Mums & Mums To Be' webpage.
If you are an organisation looking to join us in supporting women and girls to be more active, you may wish to consider joining the This Girl Can Supporters Hub. Here you will find a range of tools and resources to support your marketing and campaigns.
This Girl Can Champions
Active Herefordshire and Worcestershire is on the lookout for incredible ambassadors from a variety of different backgrounds, ages and with different interests to inspire other local females to become more active. Have you managed to fit physical activity and exercise into a busy schedule? Perhaps you have overcome barriers to being active? Maybe physical activity has had a positive impact on your life? If so, we want to hear from you! Please complete the case study form and we will be in touch!
Project Manager (Marketing & Communications)
- Strategic Lead for Marketing and Communications
- Data Protection Officer
- Brand Development
- PR and Broadcast
- Social Media Management
- Website Development
- Campaign Management and Support
- 07766 603982