This Girl Can
Fear of judgement can stop many of us from taking part in physical activity, exercise and sport, but as thousands of women up and down the country are proving, it really doesn't have to! Launched in January 2015 and funded by Sport England, This Girl Can is a celebration of the active women everywhere who wiggle, jiggle, move to prove there is no 'right' way of getting active. Whether it's running the school run, playing with the kids or getting muddy in the local park, This Girl Can aims to celebrate the amazing ways that women and girls are getting active. For inspiration and ideas to get active in and around the home through the Covid-19 pandemic, visit our home exercise page or follow our Twitter, Instagram or Facebook pages.
In Herefordshire and Worcestershire...
Over the past 4 years Active Herefordshire and Worcestershire, in partnership with schools, colleges, local authorities, leisure providers, community organisations and sports clubs, has delivered a localised school campaign to empower female students across the two counties through physical activity and sport. As part of the campaign, we case studied an excellent example of the changes that can be made to girls' PE to help increase participation. So far we have been successful in engaging over 10,000 women and girls in Herefordshire and Worcestershire and we don't plan to stop any time soon!
Building on the success of the localised campaign, from 2020 we will explore new areas of work within our year-long campaign. This will include primary research, insight gathering and sharing, adopting a new antenatal and postnatal focus with the help of partners, fertility fitness programmes and further activating campaigns on a local level.
If you are an organisation looking to join us in supporting women and girls to be more active, you may wish to consider joining the This Girl Can Supporters Hub. Here you will find a range of tools and resources to support your marketing and campaigns.
This Girl Can Champions
Active Herefordshire and Worcestershire is on the lookout for incredible ambassadors from a variety of different backgrounds, ages and with different interests to inspire other local females to become more active. Have you managed to fit physical activity and exercise into a busy schedule? Perhaps you have overcome barriers to becoming active? Maybe physical activity has had a positive impact on your life? If so, we want to hear from you. Please complete the case study form and we will be in touch!
Project Manager (Children & Young People)
- Children & Young People programmes
- Strategic Lead for Youth Engagement Project
- Strategic Lead for This Girl Can programme
- Primary PE and Sport Premium
- Active Lives
- School Games
- 01905 542033
- 07786 028926
Project Manager (Marketing & Communications)
- Strategic Lead for Marketing and Communications
- Data Protection Officer
- Brand Development
- PR and Broadcast
- Social Media Management
- Website Development
- Campaign Management and Support
- 01905 542073
- 07766 603982